Winning Combination: Print with Digital Advertising
The power of combining digital marketing with print marketing cannot be overlooked - Combining these two marketing approaches can create a strong, integrated marketing strategy that reaches customers through multiple channels and maximizes the impact of marketing efforts. When you advertise with TheHomeMag, not only are you included in print in America’s #1 home improvement magazine, but we also provide complimentary digital advertising throughout our social media outlets.
Here are five reasons why combining digital marketing with print marketing is a powerful strategy:
Increased Brand Awareness: Consistency is key to building brand awareness, and combining digital and print marketing can help achieve this. By using consistent branding across all channels, businesses can create a unified brand message that resonates with customers.
Reach a Wider Audience: By combining digital and print marketing, businesses can reach a wider audience. While some people may prefer to consume digital content, others may prefer print. By using both methods, businesses can reach all segments of their target audience.
Multi-Touch Point Campaigns: Combining digital and print marketing enables businesses to create multi-touchpoint campaigns that can increase the chances of converting prospects into customers. For example, a prospect may see an ad in a magazine, visit the business's website, and then receive an email newsletter with a special offer. Each touchpoint reinforces the brand message and increases the likelihood of converting the prospect into a customer.
Diversify Marketing Efforts: Combining digital and print marketing diversifies marketing efforts, which can be especially beneficial during times of economic uncertainty.
Trackable Results: While digital marketing is often seen as more measurable, print marketing can also be tracked using unique URLs, QR codes, or phone numbers. This allows businesses to track the effectiveness of their print marketing campaigns and adjust their approach accordingly.
In conclusion, combining digital marketing with print marketing is a powerful strategy that can increase brand awareness, reach a wider audience, create multi-touchpoint campaigns, diversify marketing efforts, and provide trackable results. By using both methods, businesses can create a strong, integrated marketing strategy that maximizes the impact of their marketing efforts and delivers results.
Already advertise with TheHomeMag or are you considering it? Don’t hesitate to reach out to our digital marketing specialist Amanda Stevenson to learn more details at amandastevenson@thehomemag.com.
