Your business thrives off new customers reaching consumers directly. Being proactive in choosing to engage them each month, can fuel your business by generating more consistent, reliable and higher-quality leads. According to the MPA (The Association of Magazine Media), in today’s digital world print magazines are still valued more than ads in any other media, here is why…

Here’s a short list of critical customer activities that will make the difference. If you apply them every time they will become second nature and make a difference to your company’s bottom line. Your goal is to add value and build on what you already know about the customer’s needs, communicating clearly and concisely without turning them away.